Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX. Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools. You'll learn: The most important aspects of common digital business models How to conduct UX research and analysis without the luxury of time or money Methods for getting things done under less-than-ideal circumstances A design approach that emphasizes value, diagnostics, and probability How to avoid common pitfalls caused by inexperience

Whether you want to design apps, websites, or just have an intelligent conversation about design, these quick-and-dirty lessons are for you. Based on the popular UX Crash Course from Joel Marsh's blog-read over a million times-this book follows the real-life UX process from start-to-finish, so you can apply the skills as you learn. It is also perfect for managers, programmers, salespeople, and marketers who want to know more about designing digital products and services.Lessons include:Fundamentals of UX design, no experience necessaryResearching the weird and wonderful things users doThe process and science of making anything user-friendlyUsing size, color, and layout to help and influence usersPlanning and making wireframesMaking your designs feel engaging and persuasiveMeasuring how your design works in the real worldWhat does a UX designer do all day?

** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.